Videos with music on the internet: New offer for small enterprises

Until now, enterprises and individuals had to license each video with music on their websites and social media channels individually at SUISA. From November 2019 onwards, SUISA and its partner Audion GmbH offer an annual lump sum for online usage of music in web videos to small enterprises. Text by Hansruedi Brütsch

Videos with music on the internet: New offer for small enterprises

With the new SUISA offer, small enterprises no longer have to license each video individually but benefit from an annual blanket fee. (Photo: Rawpixel.com/Shutterstock)

More and more companies use videos on their websites or social media channels in order to convey information in a simpler and more entertaining way, and to create a modern appearance. Whenever music is used in those videos, enterprises as well as individuals require a licence for copyright, i.e. for the composition and the lyrics as well as a licence for neighbouring rights i.e. the rights of the performers, producers of sound recordings and music labels. You can usually acquire the licence for the copyright from SUISA against payment of a fee, and the licence for the neighbouring rights from the producer of the sound recording, resp. the label. That way, authors, publishers, artists, producers etc. receive a payment for the use of their works and performances; the paid remuneration will be distributed to them after deduction of a commission of about 15%.

New: a joint licence for copyright and neighbouring rights

Up to now, users had to acquire such a licence for each individual video on the basis of Tariff VN. Together with Audion GmbH, SUISA has now developed a simpler, attractive licensing model for small enterprises of up to 49 staff and up to CHF 9m turnover. Against payment of an annual fee of CHF 344.00 (excl. VAT), small enterprises and individuals can put videos with music onto their own website as well as publish them on their own social media profiles. Thanks to the collaboration between SUISA and Audion GmbH, the annual blanket fee is covering the acquisition of both copyright and neighbouring rights.

The licence is valid for one year from the point in time when the invoice is issued. Small enterprises and individuals can thus upload an unlimited number of videos with music without having to notify us about each of them individually. A licence requirement is that the customer’s offer is directed mainly to interested parties in Switzerland and Liechtenstein.

Exceptions and other rights

The following usages are exempt from this blanket fee:

  • Advertising videos (commercial videos)
  • Music videos
  • Videos with a production budget of more than CHF 15,000
  • Videos with a total play time of more than 10 min.

Further information can be accessed on the SUISA website.

It is important that this licence only covers the reproduction rights and the making available online. In order to use music protected by copyright, resp. music from a sound recording for a video, you need an additional authorisation for the so-called synchronisation. The right to sync music with the film, i.e. to connect the two, is usually managed by the publisher of the work and is not granted by SUISA within the scope of this offer. The synchronisation rights for the desired works must be requested from the respective music publisher.

This is what you need to consider when selecting music

As far as synchronisation rights are concerned, you need to consider the following: If a company wishes to use a hit by Lo & Leduc, Züri West or by international stars such as Ed Sheeran or Taylor Swift as background for their video, the sync rights can cost some hundred, even up to several tens of thousands of Swiss Francs. Before producing the video, you should therefore determine the costs for the synchronisation rights with the respective publisher in any case. A simple and cost-effective alternative is to use so-called mood music. This is music from catalogues offered by various publishers specifically for the musical setting of films and/or sound and audiovisual recordings. The advantage of mood music is that a film producer resp. user can get the authorisation for the use of this music directly from SUISA. Click here for further details and a list of providers of mood music.

When you create a video with music, the moral rights also have to be taken into consideration: It is, for example, not permitted to use a musical work for a political video without having acquired the authorisation from the publisher or the authors. You will also need the permission by the publisher/author if you arrange a musical work in a video (“arrangement authorisation”).

You can also read up more on the SUISA website regarding this topic.

Especially when it comes to well-known resp. successful musical works on social media, additional demands made directly by rightholders cannot be excluded (or, in some cases, the blocking of the video).

There is more info on the new blanket fee by SUISA and Audion GmbH on our website at www.suisa.ch/344 as well as Licensing terms and conditions for the use of music in videos on company websites and company-owned social media profiles.

Related articles
Common Tariff 3a: A hundred thousand new SUISA business customers | plus videoCommon Tariff 3a: A hundred thousand new SUISA business customers | plus video With regards to Common Tariff 3a (CT 3a), SUISA has been managing all customers directly again since 01 January 2019. In order to do so, data of about 100,000 customers which received their 3a invoices via Billag in the past years, has been migrated into the SUISA systems. A new team of 16 staff is responsible for all customers of this tariff and provides customer service in four languages. In the meantime, more than 58,000 invoices have left the building – time to take a first provisional look back. Read more
Third party content on your own website must be paid for pursuant to Swiss legislationThird party content on your own website must be paid for pursuant to Swiss legislation If you operate a website, you cannot dispose of the copyright of third party contents without authorisation. If you use third party contents on your own website, you require an authorisation from the author pursuant to Swiss legislation in effect, irrespective of the type of the technical integration. SUISA issues licences for the online exploitation of music, including music in videos, and negotiates these case by case. Read more
Adapting federal copyright law to digital usageAdapting federal copyright law to digital usage On 26 March 2019, after months of protest on the streets and in the Internet community, the European Parliament approved the proposal for a new EU Directive on Copyright in the Digital Single Market. Revision of copyright law in Switzerland and the EU: where are the similarities, where are the differences? Read more
back

Leave a Reply

All comments will be moderated. This may take some time and we reserve the right not to publish comments that contradict the conditions of use.

Your email address will not be published.