Tag Archives: Showcase

Musikexport – quo vadis?

Covid-19, digitisation, climate crisis: Musikexport in extraordinary times. Experiences and thoughts on the subject by Marcel Kaufmann, responsible at FONDATION SUISA for its presence abroad and the export promotion.

Fondation Suisa: Musikexport – quo vadis?

Will there ever be a back to “normal” times? The Swiss joint exhibition stand at the jazzahead! Bremen 2019. (Photo: Marcel Kaufmann)

Since the internet revolution of the 90ies, the value creation on the music market shifted to a large part towards the live sector. Concerts became the most important income stream for many musicians. One of the consequences was that numerous showcase events were launched. Artists could perform in front of international experts during short live concerts. This was done in the hope that they would get bookings in bigger clubs or festivals or taken under contract by international agencies. Together with various partners, the FONDATION SUISA supports the export endeavours of the domestic creators. For many years, the foundation organises Swiss networking platforms at international conferences and events.

This well-functioning system of travel, performances and shaking hands was brought to an abrupt halt by the pandemic. It was more or less overnight that music creators lost a large portion of their income, and at the same time also their export paths.

What now? How can they bridge this period? And what would happen if the “normality” we all love so much is never to return?

FONDATION SUISA took part in many pilot projects last year, tested chat tools, supported showcase videos via streams and negotiated potential new subsidising avenues with event organisers and promoters. “An interesting experience”, “a welcome transitional solution”, but surely “no surrogate for a real live performance”: This is our verdict at the end of 2020, in conformity with a large group of music creators and event organisers.

“Networking via the internet is, to many, still a very strange concept.”

The pandemic entailed cancellations of practically all physical face-to-face music conferences and exhibitions in 2020. Some, like Midem or WOMEX tried to hold virtual events. Back then, the planning insecurity was still too high. It was impossible to even consider being able to organise concerts again in the near future. In line with this, promoters booked much less artists during such online events than for physical events with a face-to-face audience. The ambiance of a live concerts can also not be recreated on a 1:1 level. And networking via the internet is, to many, still a very strange concept.

The most recent virtually held jazzahead! in Bremen confirmed these findings to a large degree. Ok, so it was easier to establish contact among those accredited for participation via the internet than on heaving exhibition grounds. In the absence of a collective feeling, however, you soon turn into a lone fighter. The real success of the Swiss presence at the biggest jazz conference in the world this year will only emerge in a few weeks and after surveys and conversations. In the past, it was possible to draw conclusions on the last day of the conference.

The two Swiss live acts in the official showcase programme of the jazzahead! chose different approaches: The formation The True Harry Nulz performed live in Bremen in front of a handful of journalists which at least applauded after each song which could be heard in the live stream. The showcase of the Luzia von Wyl Ensemble, however, had been pre-produced without an audience in the Moods in Zurich and then streamed. The silence between the pieces and the lack of feedback leave the performers in a vacuum.

“We must constantly create new scenarios, remain open and critically assess our own impressions.”

Now that in the face of the vaccination campaigns there is finally a light at the end of the tunnel again, it would be easy to fall into a state of hopeful anticipation and do away with the online world as a pure temporary solution. In a time, however, where our entire work life is significantly changed by the digitisation, many questions arise: Is there possibly more export potential in the online world as previously assumed? Can we even afford the old “normal” in times of a global climate crisis which will survive each pandemic? A crisis which is going to have a lasting effect on generations of future music creators and take many opportunities away from them?

There are still no conclusive answers to all of these questions. The most important developments do not take place online but in our heads. And these developments take more time than the technological ones. Until then, we must constantly create new scenarios, remain open and critically assess our own impressions. The most important factor is: listen to the music creators. Because their art must find its way across the country borders, also in the future. For them, FONDATION SUISA will continue to actively monitor and influence the developments in the music export world.

New Get Going! Invitation to tender
For the fourth time, the FONDATION SUISA is going to launch an invitation to tender regarding Get Going! contributions at the end of June / beginning of July. More information regarding the kick-off financing for extraordinary projects can be found in good time on the website of the foundation: www.fondation-suisa.ch
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Covid-19, digitisation, climate crisis: Musikexport in extraordinary times. Experiences and thoughts on the subject by Marcel Kaufmann, responsible at FONDATION SUISA for its presence abroad and the export promotion.

Fondation Suisa: Musikexport – quo vadis?

Will there ever be a back to “normal” times? The Swiss joint exhibition stand at the jazzahead! Bremen 2019. (Photo: Marcel Kaufmann)

Since the internet revolution of the 90ies, the value creation on the music market shifted to a large part towards the live sector. Concerts became the most important income stream for many musicians. One of the consequences was that numerous showcase events were launched. Artists could perform in front of international experts during short live concerts. This was done in the hope that they would get bookings in bigger clubs or festivals or taken under contract by international agencies. Together with various partners, the...read more

Attendance at IKF opens up new prospects for Swiss musicians

The FONDATION SUISA and Pro Helvetia presented their joint stand under the banner “Swiss Music” for the first time at the 31st Internationale Kulturbörse in Freiburg, Germany. The results have been positive. Text by Urs Schnell, FONDATION SUISA

FONDATION SUISA: Attendance at IKF opens up new prospects for Swiss musicians

Mich Gerber appears at the 2019 Internationale Kulturbörse Freiburg. (Photo: Marcel Kaufmann)

Last year, the Internationale Kulturbörse Freiburg (IKF) celebrated its 30th anniversary with a Swiss focus. The FONDATION SUISA went along to see whether the most important trade fair in the German-speaking region for stage production, music and events would be the right place for Swiss musicians to be represented. There were repeated suggestions from the music scene that this could give rise to new performance opportunities on German stages and in small venues.

For years, the FONDATION SUISA has been involved in foreign music showcase festivals and music trade fairs, with the aim of promoting networking between the domestic music scene and international promoters and agencies. Following an in-depth assessment of the IKF’s potential, it thus seemed an obvious choice to implement the successful concept of a joint Swiss stand from 20 to 23 January this year in Freiburg for the first time.

Over the three days, the “Swiss Music” stand – in collaboration with Pro Helvetia – allowed artists and their agencies to connect with the vibrant promoter scene and, in particular, to meet promoters who operate outside the usual music network. Exchange with the Swiss music scene could especially open up new prospects for small theatres relying on a varied programme of fringe events.

Our joint stand allowed musicians and agencies to present themselves to a wide audience without having to hire their own expensive stand, allowing them to take maximum advantage of the IKF as a communication platform, marketplace and a place for development. Many saw the fact that IKF is not merely a music trade fair as a positive, offering potential new ground. Having the ‘Swiss Music’ stand right next to the entrance to the adjoining performing arts and street theatre hall was a major boost to visibility.

A wide array of extraordinary figures also appeared live on stage, with performances from Mich Gerber, Gina Été, the Postharmonic Orchestra, Moes Anthill, Bruno Bieri and Park Stickney.

Initial feedback on the first Swiss presence in Freiburg has been extremely positive. As a key meeting point for small and mid-sized stage productions in the German-speaking region, the IKF will also open up new opportunities for Swiss musicians in future.

For more information, please visit:
ikf.swissmusic.ch and www.fondation-suisa.ch/ikf

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The FONDATION SUISA and Pro Helvetia presented their joint stand under the banner “Swiss Music” for the first time at the 31st Internationale Kulturbörse in Freiburg, Germany. The results have been positive. Text by Urs Schnell, FONDATION SUISA

FONDATION SUISA: Attendance at IKF opens up new prospects for Swiss musicians

Mich Gerber appears at the 2019 Internationale Kulturbörse Freiburg. (Photo: Marcel Kaufmann)

Last year, the Internationale Kulturbörse Freiburg (IKF) celebrated its 30th anniversary with a Swiss focus. The FONDATION SUISA went along to see whether the most important trade fair in the German-speaking region for stage production, music and events would be the right place for Swiss musicians to be represented. There were repeated suggestions from the music scene that this could give rise to new performance opportunities on German stages and in small venues.

For years, the FONDATION SUISA has been involved in foreign music...read more

20 years M4music – with SUISA in the midst of it

Over the last 20 years, the M4music festival has become an important get-together of the Swiss Pop music sector. In 2017, its anniversary, the festival offers numerous networking opportunities, information events, evening concerts as well as a showcase stage for young Swiss talents. Such a variety of activities enables the audience to catch a broader, sophisticated glimpse into current music affairs. Text by Erika Weibel

20 years M4music – with SUISA in the midst of it

More than 700 songs were sent in for the Demotape Clinic 2016. Veronice Fusaro (picture) were awarded the main prize “Demo of the Year”, and the “FONDATION SUISA Award” in the category Pop for the song “Come To Naught”. (Photo: Alessandro Della Bella)

SUISA has been involved in the M4music festival for years now. 2017 marks another year where music creators can benefit directly from the expert knowledge of SUISA staff members, and network during the annual ‘Professional-Apéro’ drinks. On top of that, SUISA supports the ‘Showcase Stage’ where Swiss newcomers can present their music to the festival audience.

FONDATION SUISA, SUISA’s charitable foundation for music promotion, is the main partner of the well-established Demotape Clinic, which takes place in the course of the M4music festival. The “FONDATION SUISA Awards” are granted to the best Rock, Pop, Urban and Electronic songs from among the submitted demos. Furthermore, the main prize “Demo of the Year” is awarded together with the Migros-Kulturprozent [Migros ‘Culture Percentage’]. The award show takes place on Saturday, 1 April 2017 at 7.00 pm in the ‘Box im Schiffbau’. At the same event, FONDATION SUISA, the Solothurn Filmtage (‘Film days’), and M4music jointly award prizes for Best Swiss Video Clips 2017.

All information events and performances on the Showcase Stage are free of charge for the audience.

Panels at M4music 2017 with SUISA participation

Friday, 31/03/2017, 14:45, Matchbox
Copyright Debate: Sampling, Remix, Mashup

Samples and remixes can be found all around in the music sector. Nevertheless, this issue often leads to emotional discussions and also triggers the question among professional musicians: What’s allowed, and what isn’t? Where do I have to obtain rights, from whom and when? Questions which have become acute again in the digital age. Can the current copyright legislation provide topical answers? The panel will be presented by SUISA.

Saturday, 01/04/2017, 17:45, Matchbox
Blockchain: More than a hype?

Blockchain is the technology watchword of the day. No other topic inspires the imagination of entrepreneurs, investors and IT strategists more than the concept borrowed from Bitcoin, the digital currency. The financial sector attributes the potential to the Blockchain that it could fundamentally change entire commercial sectors. The Blockchain allows for tamper-proof transactions at cyberspeed without intermediaries. This topic has also caused ripples in the music industry: Income could then be distributed automatically among rights owners and the balance of power in the music industry could shift dramatically. But how exactly does Blockchain work? At the event entry-level knowledge will be conveyed and discussions will be held about the opportunities and challenges for musicians and collective management organisations. Andreas Wegelin, CEO of SUISA, will be a contributor to this discussion at the event.

www.m4music.ch

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Over the last 20 years, the M4music festival has become an important get-together of the Swiss Pop music sector. In 2017, its anniversary, the festival offers numerous networking opportunities, information events, evening concerts as well as a showcase stage for young Swiss talents. Such a variety of activities enables the audience to catch a broader, sophisticated glimpse into current music affairs. Text by Erika Weibel

20 years M4music – with SUISA in the midst of it

More than 700 songs were sent in for the Demotape Clinic 2016. Veronice Fusaro (picture) were awarded the main prize “Demo of the Year”, and the “FONDATION SUISA Award” in the category Pop for the song “Come To Naught”. (Photo: Alessandro Della Bella)

SUISA has been involved in the M4music festival for years now. 2017 marks another year where music creators can benefit directly from the expert knowledge...read more

Schweizer Jazz an der Jazzahead! 2016 allseits präsent

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Rückschau auf das Festival M4music 2016 aus SUISA-Sicht

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Präsentation ist Innovation: die vierte Ausgabe der Classical:NEXT

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