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SUISA panel at M4music: What influence does streaming have on songwriting?
Text by Giorgio Tebaldi; video by Lisa Burth
Today, music is often consumed via streaming platforms. With millions of songs available, individual pieces quickly get lost in the crowd. And songs often have to grab the listener in the first few seconds – the next song is just a click away. Does the distribution channel for streaming influence songwriting? This question will be discussed at the SUISA panel at the 2022 M4music Festival.

Gone are the days when music consumers listened to a whole album from the first song to the last in one sitting. In 2021, CDs and records accounted for just over 10% of music sales in Switzerland, according to the industry association IFPI, with the remaining 90% coming from online, of which over 80% is streaming.

The shift from recorded music to streaming is relevant to artists in several ways. In the case of CDs and LPs, remuneration covers the reproduction and sale of physical units in their entirety. Today, creators, performers and producers are paid for individual streams; these only count if a track is listened to for at least 30 seconds. The crux of the matter: For music consumers, the next track is just a click away. For songwriters and performers, this means that they have to grab the listenerʼs interest to keep listening within the first few seconds of a song.

Zurich musician Evelinn Trouble provides a first insight into how composers deal with todayʼs listener behaviour in a video interview.

SUISA panel at M4music: “How streaming is changing songwriting”

The influence of changing music consumption behaviour on songwriters and labels will be discussed at the SUISA panel at this yearʼs M4music Festival. Under the header “How streaming is changing songwriting,” composers, producers and label executives will discuss the impact streaming is having on the way songs are written, produced and released.

The panelists are:

  • Evelinn Trouble, songwriter, singer, producer and visual artist from Zurich
  • Julie Born, Managing Director of Sony Music Switzerland
  • Henrik Amschler aka HSA, songwriter and producer from Zurich
  • Loris Cimino, producer and songwriter from Frankfurt/Zurich

The panel will be moderated by Nina Havel.

The SUISA panel will take place on Friday, 25 March 2022 at 4:00 p.m. at Matchbox in Zurichʼs Schiffbau. The panel is free and open to the public.

The 2022 M4music Festival

After the festival had to be cancelled in 2020 due to the COVID-19 pandemic and was held in a scaled-down form in 2021, the Migros Kulturprozent (Culture Percentage) Pop Music Festival will take place again this year in its usual form on Friday and Saturday, 25 and 26 March 2022 at the Schiffbau in Zurich. In addition to panel discussions, workshops and panels on current topics in the music business, numerous Swiss and international artists will also perform at the festival.

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