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Introduction of a process-oriented organisation chart at SUISA

Introduction of a process-oriented organisation chart at SUISA
SUISA’s organisation chart, valid from 2019 . (Graphics: Crafft Communication)
Status: November 2018
Text by Andreas Wegelin
SUISA’s organisational structure changes from 01 January 2019 onwards. The Board had decided to implement the project “Horizon 2019” upon the request by General Management.

The objective of the reviewed organisation chart is to further optimise SUISA’s internal process efficiencies. Procedural responsibilities will be aligned with the core process of our work.

SUISA’s core activities are licensing and distribution processes. Licensing fees are collected from users such as concert and event organisers, radio stations, discotheques, producers of sound recordings, online providers of music etc. The collected monies are subsequently distributed to rights owners i.e. the authors and publishers, nationally and internationally.

Core process combined in one department

This core process is increasingly supported by IT and – unlike before – practically no longer separable into pure licensing and distribution tasks. Following these developments it is sensible to unify the core process in one department, with one person in charge of it all.

The core process does, however, not work without principles and prerequisites which first have to be worked out and made available. Among these are legal regulations such as tariffs, distribution rules, user agreements and rights administration agreements. Furthermore, a comprehensive work documentation, i.e. the information on which rights owner (composer, lyricist, arranger, publisher, sub-publisher) has a share in a specific work, is also part of the basic principles which need to be made available for licensing and distribution tasks.

On top of that, our relationships with the sister societies, i.e. the organisationswhich offer copyright management services in other countries, are also part of the basic principles. We also need agreements in this area to ensure the conditions under which the relevant rights are managed in the respective territories. This is – especially with a view to the global online dissemination of SUISA repertoire – of increasing importance.

SUISA organisation chart from 2019 onwards

SUISA’s organisational structure will continue to be split into three departments. The responsibility of the core process shall rest with the new department “Operations”. The department “Regulations” for legal prerequisites and international work documentation as well as the department “Services” for all cross-sectional services, especially IT, Finance, HR and Communications.

As a consequence, there will be changes regarding the responsibility for departments and divisions with regards to the 3-person executive management team:

Irène Philipp Ziebold, previously Director of the Members and Distribution Department, will become Chief Operating Officer (COO). She heads all departments where licensing or distribution is carried out in practice, which means: where reports on music use are processed, invoices are issued and licensing fees are distributed.

Vincent Salvadé (Deputy CEO) shall become head of the Department “Regulations”. He is in charge of all regulatory affairs and SUISA’s Compliance with the respective processes. He leads the Legal Department, the Department for International Documentation as well as the subsidiary, SUISA Digital Licensing, for its online business. He is also responsible for tariffs and distribution rules.

Finally, all service departments and divisions, especially IT, Finance, HR, Communications and the responsibility for the Joint Venture Mint Digital Services with our US-partner SESAC remain under the leadership of our Chief Executive Officer (CEO, Andreas Wegelin).

The new organisation chart will thus entail shifts in the areas of responsibility at Executive level and changes in terms of departmental subordinations. What this does not mean, however, is that there will be a reduction in workplaces. On the contrary: staff numbers might even increase slightly because SUISA will take over the collection of copyright licence fees for background music and the reception of broadcasts in shops, hairdressers, hotels, restaurants and companies of any kind from Billag from 01 January 2019 onwards.

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